PURE

Samsung keeps surprising me. I’ve criticized them for unashamedly copying other designs in the industry without making any noticeable changes. However, over the years they’ve proven that they can in fact design, and not just design, they can design really well.

Below is a video that was created and uploaded to YouTube in 2012. Its a concept for the Galaxy S4, and at the time the design seemed absolutely mind boggling and difficult to replicate. It would appear that the folks on Samsung’s design team saw this video and took inspiration from it.

 

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