There is one fundamental concept that is at the root of our existence and the determiner of even the smallest successes: Design. Design is in everything, whether its good or bad. Design of family, biology, technology, art, food, rubber bands, society, government, education, are all full of study and research yet they are so helplessly incomplete. Humanity is constantly reverse engineering the universe and everything in it with the common illusion and delusion of ‘creativity’. That is quite the nonfactual philosophical thesis, but it is definitely interesting how ‘things just seem to work’ once we figure them out, as if we are recreating a massive masterpiece of what was intended to be made. This blog is not about the unoriginal reverse engineering of the universe. It is just about design as it relates to technology and business.